Samsung Camera Adds Three New Models to Feature-Packed Premium Line
Five, Six and Eight Mega-pixel Models Include Advanced Features Perfect for the Entire Family

Orlando, FL (February 26, 2006) - Samsung announced three new models within its Premium line of Samsung Digimax digital still cameras. The five mega-pixel S500, the six mega-pixel S600 and the eight mega-pixel S800 are all full featured models designed to deliver maximum value, style and performance for digital photographers of all skill and experience levels. Offering features useful to the entire family, all three models offer a crystal-clear 2.4-inch LCD and a 3x optical zoom in both still and movie modes. In addition to its optical zoom, all three models also provide a 5x digital zoom, achieving a total zoom of 15x when used together.
"The "S" series cameras are perfect for the beginner through advanced photographer," says Stewart Henderson, National Marketing Manager at Samsung Opto-Electronics. "Not only are these models offered at very attractive price points, but they include a host of advanced functions such as movie recording and special effects modes that allow users to get the most out of the digital imaging experience."

For recording movies while on the go, top-of-the-line model S800 supports MPEG-4, the high-compression, high-quality video format that can record for up to 3-4 times longer than traditional video formats commonly used in other digital cameras. Models S600 and S400 support MJPEG vide recording. The S800 can even record more than one-hour of high quality VGA (640X480) video at 30 fps when using a 256 MB memory card. With VGA technology, this model provides a larger screen view and clearer video quality when played on an LCD or TV screen. For steady recording, the built-in movie stabilization will automatically detect and correct lateral and vertical camera movement caused by the shooter's unsteady hand. All three models also enable users to take advantage of the 3x optical zoom even while in the movie recording mode. These models also feature robust movie clip editing functions which allow users to be more creative with their images than ever before. For example, "S" series owners can select and save a portion of a movie clip during playback and/or select part of a movie clip to be saved as a still image. All of this can be done right on the camera, without the aid of a computer or third party editing software. Also included is Samsung's unique successive video function that allows shooters to pause and resume video recording at any time and merge multiple video files into one single file.

For crystal-clear images under many lighting conditions, these models feature seven scene modes including: Landscape, Close-Up, Sunset, Dawn, Backlight, Fireworks and Beach & Snow. And, for the ultimate in creative control the "S" series models also feature a Special Effects Hot Key, putting several special effects at the user's fingertips. These effects include: Color Effect, offering a variety of colors, including B/W, sepia, blue, red, green or Negative depending on your photographic settings; Highlight, which keeps the subject in sharp focus while putting the rest of the image into soft focus; Photo Frame, allowing the shooter to choose from nine different types of photo frames to shoot their subjects in; and Composite Shot that allows the user to take two-to-four, and save them into a single file.

For further convenience, all Samsung digital still cameras feature a built-in image editing function allowing users to edit a variety of images without the use of a PC. The Trimming function can be used to cut an undesired part of an image and save only the required part. When short of memory, shooters can use the Resizing function to recover some of the memory space, by resizing and saving images in a smaller size. The Rotating function allows users to rotate an image in the desired direction and save it.

To ensure the clarity of images regardless of shooting range, the Auto Macro function automatically adjusts shooting distance and focus. By using the macro button, users can set the camera to automatically adjust distance and focus from between 5cm to infinity.

Equipped with 16MB of built-in memory, these models allow shooters to save pictures without a memory card while the Copy to Card function allows users to seamlessly transfer images saved in the internal memory to external memory. The "S" series also includes various useful functions such as voice recording for up to one hour, voice memo for adding a short voice message to a picture and "One-touch Playback" for instant playback of a picture even when the power is off.

Model: Digimax S500 Price: $179.99 Availability: Current

Model: Digimax S600 Price: $229.99 Availability: Current

Model: Digimax S800 Price: $299.99 Availability: Current

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

For full specifications and hi-res images visit the Samsung Camera website at:

http://www.samsungcamerausa.com/pma2006

Technical specifications subject to change prior to product launch